Kalendar
70 različitih tema iz sveta marketinga i oglašavanja
Raspored predavanja
za 2018 god.
AcademIAA traje od 7. septembra do 14. decembra 2018. godine.
Predavanja se održavaju petkom u popodnevnim časovima i subotom tokom dana, sa početkom u prepodnevnim časovima.
NEDELJA 1
| PETAK 07.09.2018 | ||
| KOKTEL – OTVARANJE | ||
| SUBOTA 08.09.2018 | ||
| BIZNIS | Uvod u modul | Katarina Šibalić, Marketing Director, Strauss Adriatic |
| BIZNIS | Publika je uvek u pravu | Bojan Joksimović, Co-founder, O5 |
| BIZNIS | Šta nam olakšava, a šta nas sprečava da kreiramo uspešne disrupcije u komunikaciji brendova? | Biljana Jović Popović, VIP Mobile, Marko Pešić, Ovation BBDO, Saša Ćirić, Frikom, Ivan Aranđelović, Ivan Aran Studio, Nikola Radojčić, Braća burazeri, Kamelija Radojčić, Mandarina Cake Shop |
NEDELJA 2
| PETAK 14.09.2018 | ||
| ISTRAŽIVANJE | Istraživanje iz perspektive korisnika | Ana Delić, Consumer&Market Intelligence Manager, L’Oreal |
| ISTRAŽIVANJE | Istraživački proces | Predrag Kurčubić, Managing Director, Ipsos |
| SUBOTA 15.09.2018 | ||
| ISTRAŽIVANJE | Kvantitativna istraživanja | Snežana Savić, Business Development Director, Ipsos |
| ISTRAŽIVANJE | Kvalitativna istraživanja | Katarina Jakšić, IUU Adria Senior Consultant, Ipsos |
| ISTRAŽIVANJE | Consumer panel | Predrag Ćirović, Commercial Director, Gfk |
| ISTRAŽIVANJE | Retail Audit | Ivan Šašić, Sales Effectivenes Consultant, Nielsen |
NEDELJA 3
| SUBOTA 22.09.2018 | ||
| KREATIVA | Dobar, loš, zao (Kako sam zamrzeo advertajzing) | Žarko Veljković, Creative Director |
| KREATIVA | Low Budget Creativity | Jana Savić Rastovac, Creative Director @McCann Beograd |
| KREATIVA | Kratki vodič kroz svet agencija | Veljko Golubović, Creative Director @New Moment New Ideas Company |
NEDELJA 4
| PETAK 28.09.2018 | ||
| DIGITAL | Uvodno predavanje | Sanja Lalević-Cvetković, Head of Digital, DIRECT MEDIA |
| DIGITAL | Digital strategije (insight, modeli, ciljevi, KPIs…) | Igor Černisevski, DIMAQ Master trener, IAB Srbija |
| SUBOTA 29.09.2018 | ||
| DIGITAL | Analitika i podaci – šta gledamo krivo? | Robert Petković, Analytics Lead, Bruketa&Žinić&Gray |
| DIGITAL | Kreativna upotreba medija ili new media | Voljena Daničić, Head of Creative, DIRECT MEDIA |
| DIGITAL | Social: Instagrame, oprosti nam! | Miloš Skokić, Managing Partner, ŽIŠKA |
| DIGITAL | Jeftinije je skuplje: Koliko zapravo košta loša content marketing strategija | Goran Mirković, Senior Content Marketing Specialist, Content Insights |
NEDELJA 5
| PETAK 05.10.2018 | ||
| TEAM BUILDING | ||
| SUBOTA 06.10.2018 | ||
| INOVACIJA | Getting from 0 to 1 billion: How UA helps us transform little ponies into majestic unicorns | Nebojša Radović, Performance Marketing Director, N3twork Inc, San Francisco |
| INOVACIJA | Innovation of the people, by the people, for the people | Daniel Heuser Prestes, Creative Strategy Director @Karmarama |
| INOVACIJA | Technology In Marketing Today and Tomorrow | Ivan Dimitrijević, CMO @ PWNRS / Performance Marketing Lead @ Four Dots |
| INOVACIJA | Od ideje do realizacije | Nemanja Stefanović, CEO &Founder, Poslonaut |
NEDELJA 6
| PETAK 12.10.2018 | ||
| BIZNIS | Hrabrost u advertajzingu, vrlina ili mana | Nataša Bojanić, Group Account Director, Leo Burnett |
| SUBOTA 13.10.2018 | ||
| BIZNIS | Kako se zaista meri uspeh brenda i koliko učimo iz rezultata? | Smiljka Dokić Jeremić, Marketing Director, Erste Banka |
| BIZNIS | Workshop – Kako napisati brif `koji obećava`? | Andreja Milkić, Andrijana Đikanović (Leo Burnett) Katarina Šibalić, Željka Paraušić (Strauss Adriatic / Doncafe) |
| BIZNIS | Brend komunikacija. Kako se kupuju ideje? | Jelena Čađenović, Brand and Experience Management Director, VIP mobile |
NEDELJA 7
| PETAK 19.10.2018 | ||
| MEDIJI | Upoznavanje sa medijskim tržištem | Marko Šobot, Media Director Publicis One |
| MEDIJI | Elektronsko merenje televizijskog auditorijuma | Đorđe Čović, Marketing Executive Nielsen Audience Measurement Srbija |
| SUBOTA 20.10.2018 | ||
| MEDIJI | Sa one strane ekrana | Srđan Erceg, CEO Huge Media (dva spojena predavanja) |
| MEDIJI | Prava mera outdoor medija | Zoran Jović, IT Manager, Alma Quattro, Bojana Novaković, Sales Director, Alma Quattro, Gorica Mijović, General Manager, TAQOO |
| MEDIJI | Kablovska TV danas | Nataša Mitić, Ad Sales director i Marko Dacić Marketing Manager, Fox Networks Group |
NEDELJA 8
| PETAK 26.10.2018 | ||
| ISTRAŽIVANJE | Neuroscience u marketinškim istraživanjima | Bogdan Mijović, Co-Founder, mBrainTrain |
| ISTRAŽIVANJE | Eyetracking & Facial coding u marketinškim istraživanjima | Mina Bogosavljević Jovanović, Insights Director, EyeSee |
| SUBOTA 27.10.2018 | ||
| KREATIVA | IAA Creative Gang Workshop | Anja Radulović, Creative Director @Leo Burnett |
| KREATIVA | Panel: Leaders of Change | Vladimir Mitrović, Ovation/BBDO, Nebojša Krivokuća, Communis DDB, Boris Marčetić, Popular Communications, Uroš Vuković, Publicis One, Iva Mitrović, Fullhouse Ogilvy |
NEDELJA 9
| PETAK 02.11.2018 | ||
| INOVACIJA | Gaming kao deo marketing mixa | Nikola Čavić, Head of Business Development @Nordeus |
| INOVACIJA | Kako dostići product-market fit? | Milovan Dekić, User Research Lead @Nordeus |
| SUBOTA 03.11.2018 | ||
| KREATIVA | Weare PerCfet | Slavimir Stojanović, Designer @Futro |
| KREATIVA | Mogu li reklame spasiti svet? | Vasilije Ćorluka, Creative Director @Saatchi & Saatchi Skopje |
| KREATIVA | Teorija privlačnosti | Svetlana Ćopić, Creative Director @Block & Roll |
NEDELJA 10
| PETAK 16.11.2018 | ||
| DIGITAL | Digital kreativa | Vladimir Zarić, Head of Digital, Leo Burnett |
| DIGITAL | Performance marketing | Stevica Stojić, Performance Marketing and Digital Analytics Expert, Telenor Srbija |
| SUBOTA 17.11.2018 | ||
| DIGITAL | Digitalno oglašavanje (display/mobile/video/analitika) | Đorđe Đuričić, Research&Technical Manager, Gemius Adriatic |
| DIGITAL | Pravni okvir poslovanja na internetu | Aleksandar Ugljevarević, Legal&Policy Committee, IAB Serbia |
| DIGITAL | Panel: Make the most of online media | Mihailo Ponjavić, Sales Director, Ringier Axel Springer Ana Marković, Digital Adevertising Manager, Adria Media Marko Mudrinić, Managing Director, Netokracija Serbia Ivana Radovanović, Founder&CEO, Mogujatosama |
NEDELJA 11
| PETAK 23.11.2018 | ||
| BIZNIS | Izazovi pozicioniranja/repozicioniranja brendova | Nikola Kostoski, Marketing & Strategy Director, Delhaize |
| BIZNIS | Komunikacija u funkciji biznis rezultata | Jelena Šarenac, Head of Corporate Communications, Henkel |
| SUBOTA 24.11.2018 | ||
| MEDIJI | Njuz u borbi protiv neozbiljnih medija | Darko Crnogorac i Bane Grković, urednici i novinari Njuz.net |
| MEDIJI | Oglas koji će kupiti Brand manager i koji će prodati potrošaču brand | Marija Ilić, Group Account Manager, Direct Media |
| MEDIJI | Dve godine koje su uzdrmale tehnološku industriju – i svet | Vladimir Aranđelović, Managing Director Adriatic, Connect Ad |
| MEDIJI | Workshop: The power of integrated media strategy | Jovana Petrović, Head of Regional Connection, Planning and Digital i Filip Mladenovski, Regional Digital Strategy Manager UM |
NEDELJA 12
| PETAK 30.11.2018 | ||
| ALL STARS | Pimpek nije k… | Davor Bruketa, Creative Director, Bruketa & Žinić & Grey |
| ALL STARS | Odnos klijent-agencija | Nataša Đurđević, Shopper Marketing Director CSE, TCCC |
| SUBOTA 01.12.2018 | ||
| ALL STARS | Growth vs. fixed mindset panel | Milan Vujović, Marketing direktor za Adriatik regiju, Samsung Hana Škero, HR Manager, Erste banka Aleksandar Joksić, Corporate Services Manager, Australian Embassy Vesna Damnjanović, profesor, FON fakultet Milica Vulićević Basorović, Marketing Director, Coca-Cola Frequency and Retention CEE, TCCC Veronika Tasić, izvršna direktorka, Digitalna Srbija |
| ALL STARS | Workshop “Kako se prave digitalni proizvodi” | Vladimir Tošić, Digital Technologies Manager, CEE BU, TCCC |
NEDELJA 13
| PETAK 07.12.2018 | ||
| ALL STARS | Brutalna realnost digitalnih proizvoda | Nemanja Đurić, Digital Product Owner, CEE BU, TCCC |
| SUBOTA 08.12.2018 | ||
| ODBRANA CASE-a | ||
NEDELJA 14
| PETAK, 14.12.2018 | ||
| KOKTEL |